Indonesia, made local.
Southeast Asia’s largest beauty audience — where premium department stores anchor luxury, and digital demand runs deep.
The retail landscape
Physical luxury retail in Indonesia is dominated by premium department stores, whose beauty halls remain the proving ground for international houses in Jakarta and beyond.
We place brands selectively: the right counters, presented to the standard the house expects, with trade marketing that keeps each door alive season after season.
Digital & social commerce
Indonesia carries one of the region’s largest e-commerce audiences, from leading marketplaces to specialist beauty e-tailers.
We run these channels beside physical retail as one omnichannel strategy — with social commerce and TikTok-native campaigns reaching the country’s enormous beauty community.
Media & beauty culture
Indonesian beauty culture is creator-led: trusted local voices can carry a luxury launch from first introduction to sell-out.
We orchestrate magazines, content creators and KOLs around each house — always in the register the brand deserves.
Entering Indonesia
Cosmetics in Indonesia require notification with BPOM, the national agency for drug and food control, before sale.
Our regulatory team manages registration, ingredient review and documentation, with local labelling executed correctly before distribution — so the launch calendar never waits.
Your house, in Indonesia.
Tell us where your brand belongs — we will tell you honestly how we would take it there.
Talk to our team