Four markets, one standard.
Indonesia, Vietnam, Malaysia and Thailand: four different beauty cultures, served from Singapore with a single standard of care.
The network
Choose a market
-
Indonesia
Physical luxury retail lives in premium department stores; digital demand is among the region’s largest. A market of scale — entered selectively.
Discover Indonesia -
Vietnam
One of Southeast Asia’s fastest-growing digital economies, with flagship department stores in Ho Chi Minh City and Hanoi and a vibrant fragrance culture.
Discover Vietnam -
Malaysia
Selective perfumeries and prestige department stores meet mature online marketplaces — a connoisseur’s market with an established luxury press.
Discover Malaysia -
Thailand
Iconic Bangkok retail destinations and a social-commerce ecosystem unlike anywhere else in the region.
Discover Thailand
How a market is entered
Entry begins with positioning: which doors suit the house, at what pace, and with which story. Regulatory compliance and local labelling run in parallel, so the commercial calendar never waits on paperwork.
Then the launch: selective distribution first, marketing and brand awareness around it, trade marketing at the counter — and a sell-through rhythm that turns a listing into a lasting position.
Ready for your house.
Tell us which markets matter to your brand — we will tell you honestly how we would enter them.
Talk to our team